Senior Social Media Manager – BBC Radio 2, BBC Radio 3, BBC Radio 6 Music

Package Description

Job Reference: 20893

Band: D

Contract type:  Permanent role

Location: Salford or London. This is a hybrid role, and the successful candidate will balance office/location home working.

Salary: £56,250 – £63,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights. If based in London you will also be entitled to receive London Weighting.

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
Benefits – We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym. You can find out more about working at the BBC by selecting this link to our candidate pack.

If you need to discuss adjustments or access requirements for the interview process please contact Reasonable Adjustments.  For any general queries, please contact: BBC HR.

Job Introduction

We’re looking for a senior social media manager, who has a love of music and radio to join our team.  You will be leading social media teams, running high profile channels at scale and have experience of working with music artists, broadcasters, creators, or music labels to reach audiences. You will help with our planning, strategy, and telling the story of your work to internal and external audiences. You will develop multiple tactics to engage with younger audiences and help them discover radio, podcasts and music on BBC Sounds and iPlayer.

You will be joining a busy, creative team using short form video designed to help audiences in the spaces where they spend their time consume more content from the BBC.  You could be leading campaigns to amplify the Proms, Glastonbury, a new music stream or a radio breakfast show. This role sits in the BBC Radio central social media team that runs accounts, commissions video, visualises radio moments, and edits and optimises content for channels that reach tens of millions every week.
BBC Radio 2 is the UK’s most listened to radio station, with a weekly audience of 13.3 million (RAJAR Q3, 2024). Radio 2 is a distinctive, mixed music and speech network, broadcasting to a broad audience which aims to appeal to all age groups over 35. The network offers entertaining, popular and specialist music programmes alongside speech-based content – including news, current affairs, documentaries, religion, arts and social action.

BBC Radio 3 is the BBC’s classical music station, also offering a range of broader cultural programming to entertain and absorb audiences. Classical music leads its daytime schedule, complemented by a host of live concerts and live performance every day. Alongside this are distinctive programmes on jazz, world music, and drama, as well as documentaries and speech programmes.

BBC Radio 6 Music is a radio station for music lovers with a curious spirit. We shine a light, lend an ear and give a platform to music beyond the mainstream. We are a highly distinctive network, playing and celebrating a breadth of artists and music across eras and genres. 6 Music is seeking to grow its audience, profile and reach of the network amongst the 25-44 age group.

Main Responsibilities

• Provide leadership for a portfolio of radio networks social media output and run multiple channels.
• The line management of a team of social media managers and execs.
• Commission and oversee the delivery of content from multiple suppliers to ensure that we are set up to succeed with our ambitious social growth plans for 2025.
• Be responsible and sign off the editorial output of your teams subject to the BBC’s guidelines.
• Work closely with multiple stakeholders including the Heads and Editors of your respective radio networks to align priorities and report back on activity and performance as required.
• Establish editorial best practice for the networks’ social presences and leading the adoption of these practices with your team.
• You will champion innovation, closely monitor platform changes, and ensure your teams are prepared for change that helps with short- and medium-term growth.
• Provide creative planning and idea generation for key radio shows, live music events and radio and Sounds and network campaigns.
• Create paid creative briefs working with our marketing and media planning team to ensure our off-air paid campaigns are aligned with social media activity.

Are you the right candidate?

You will need to demonstrate the following:

• Confidence in being a leader, managing stakeholders and being comfortable operating at a senior level
• Experience running social media teams and high-profile channels across multiple platforms.
• A strong knowledge of radio stations and audio platforms, and insights into the interests of our audiences.
• 3 or more years’ experience of working with a music related publisher, radio broadcaster and/or equivalent.
• A passion for music and strong awareness of popular culture in digital spaces.
• A track record of creating engaging music and entertainment content for social media audiences that has reached audiences at scale.
• A strong understanding of how audiences use social media platforms (especially Instagram, YouTube and TikTok) and how they find and share content in these spaces.
• Familiarity with social media analytics and how to use them to inform content decisions and choices.
• Confidence in communicating your ideas, and persuading teams to collaborate at all levels whether they are show teams, music performers or guests visiting our stations or podcast studios.

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.

Diversity matters at the BBC. We have a working environment where we value and respect every individual’s unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here.